Posts Tagged ‘love’

Quirky Finds www.quirkyfinds.com specializes in vintage purses & handbags, vintage & discontinued perfume vintage compacts, and other vintage vanity accessories. “Always In Love with Vintage.”

by Elsewhere Artist Collaborative

Eric & Susan Gregg Koger – A Business Success Love Story in Retail

Can love and business ever thrive under a hectic and sometimes harsh environment? Apparently they can. For Eric and Susan Gregg Koger, they are living proofs that love conquers all – including business, as they came a long way as far as their personal relationship is concerned. The Kroger’s love story bloomed together with their online retail business, ModCloth – an entrepreneurial venture they both started from scratch which became a huge business success.

Susan started ModCloth with the help of her then-boyfriend Eric in 2002 while they were attending college at Carnegie Mellon University. Susan has always loved anything vintage, and would go to local thrift stores and browse for hours on end so much so that she would end up buying clothes even if they wouldn’t fit her or even if they weren’t her style. Her collection became huge that Eric convinced her one day to set up a site where she can sell some of her vintage finds. Thus, came the birth of ModCloth.

Like most business success stories that started from scratch, Eric and Susan launched ModCloth in January 2003 during winter break. They operated the site from Susan’s dorm room, with Susan personally fulfilling orders and maintaining a full course load at the same time. Eric, with his web hosting and designing experiences, provided the technical support for the site. They both decided to run the site full time in 2006 and expanded their merchandise from one-of-a-kind frocks to multiple vintage and retro-inspired pieces from independent designers.

This business success story gets better and better. Eric and Susan married later that same year and moved into a house in Pittsburgh and later moved into a converted steel mill in Pittsburgh’s Strip District to accommodate their expanding business.

Since then, ModCloth continued growing, from personnel of 16 to more than 138 employees ranging from fashion stylists and writers to web developers and fulfillment staff. They have also diversified from vintage and vintage inspired clothing to indie accessories and décor. They also carry indie labels such as Tulle, Stop Staring, Gentle Fawn, and Jeffrey Dakota Shoes.

What sets ModCloth apart from the rest is that most of the employees, including the founder, are women in their 20′s – just like their target clients. They have firsthand knowledge to what women their age want and what the current trends are. One major contributor to their business success endeavor was enlisting customer involvement and participation by launching contests through social networking sites as well as the company’s blog for new names of indie labels and submission of photos of stylish fashion ensembles.

Customers are ModCloth’s top priority. Envisioning ModCloth in the future that will imitate the feel of combing through racks of clothing in search of the perfect outfit, it has attracted investment backers – which make this vintage clothing company an even bigger force to be reckoned with. With this kind of guiding principle in a company, the rest will surely fall into place – just like love. Truly an inspiring business success story!

Related Vintage Clothing Articles

TWITTER ME: twitter.com MY BLOG: blog.taniachen.com FACEBOOK: www.facebook.com My collection of sunglasses -Gold & red vintage sunglasses by Rochas c.1970s from Shikasuki – vintage fashion boutique, NW1 London -Black & white vintage sunglasses by Nina Ricci c.1970s -Pink rimmed ray-bans 2008 -Purple vintage sunglasses by Vogue c.1980s from American Apparel -Blue Diamante glasses from Meyrowitz Opticians, Burlington Arcade, London

Stunning vintage designer clothes. Plus, how to tell if your Hermes bag is fake

from the Lord Fire Album, new music video, “All Love” performed by Theory Hazit featuring Elias. Beat by Vintage. Filmed by Sharon Thomas. Assistance by DJ Flip Flop. Directed by Marshall Art. shouts go out to The Variety Shop, Vintage Clothing Limited, Champions Barbershop, and mom and dad! peace

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Choose the best Russia florist to send flowers to your loved ones.